Panel discussion on...

Beauty Tech:
Where Science,
AI, and Personalization Meet

About the Author

Bum chun Lee, Ph.D.

CEO of Huenskin Co. Ltd.

AI-Powered Skin Diagnostics

  • How AI and high-tech (optics, multi-omics) are transforming skin analysis and personalized skincare
    AI is moving beyond simple "selfie filters" into the realm of cosmetogenomics and multi-omics, which analyze genetic, proteomic, and environmental data. Technological Transformation: Systems like Amorepacific’s Skinsight™ (12) (a CES 2026 honoree) use high-tech optics and electronic "skin" to analyze aging signals in real-time. By integrating biometrological data (moisture, sebum, pH) with external factors (UV index, pollution), AI creates a "Digital Twin" of the user's skin to predict long-term health.

  • How can predictive algorithms leveraging AI overcome the critical challenges of diagnostic accuracy, data privacy, and consumer trust in digital skin assessments?

Overcoming Challenges:

  • Accuracy: Algorithms are now trained on diverse global datasets to eliminate Western-centric bias, ensuring precision for all skin tones.
  • Privacy: To build trust, brands are moving toward Edge Computing, where biometric data is processed locally on the user's device rather than in the cloud.
  • Trust: The shift from "marketing claims" to "clinical proof" allows users to see simulated timelines of how their skin will improve if they follow a specific regimen.

AR Try-On Apps

  • How AR-driven virtual trials enhance user engagement?
  • How is this technology bridging the gap between digital discovery and physical purchase behaviour?

Augmented Reality (AR) technologies enable real-time virtual try-on experiences, significantly enhancing user engagement. Core technologies include facial tracking, real-time rendering, and color simulation. These systems increase user dwell time, product exploration, and purchase conversion rates. AR bridges the gap between digital discovery and physical purchase by enabling pre-store decision-making and personalized recommendations. Future developments point toward Mixed Reality (MR) environments and persistent digital beauty identities.

Personalized Product Recommendations - AI-driven suggestions for skincare, haircare, and cosmetics

  • How do AI-driven personalization of Beauty care utilize complex biometrological data to generate high-precision product recommendations for skincare and haircare?
  • Examples of brands leveraging personalization platforms

AI-driven personalization leverages biometrological data including skin hydration, elasticity, pigmentation, hair condition, and environmental factors such as pore density, collagen degradation (via SNPs/genomics), and scalp microbiome health. Machine learning models such as collaborative filtering, deep learning recommenders, and reinforcement learning are used to generate high-precision product recommendations.


Brand Examples:

  • Kérastase (L’Oréal): Their K-Scan device uses AI to analyze hair fiber and scalp health at a microscopic level for bespoke salon treatments (3)
  • Amorepacific: Integrated into the Samsung AI Beauty Mirror, it provides optical diagnostics and instant product matching (4)
  • NuraLogix: Their Anura Magic Mirror can assess over 100 health indicators (like stress and heart rate) that impact skin appearance (5)

Beauty-Tech Integration

  • Smart tools: LED masks, facial devices, and IoT-enabled products.
  • Smart Devices: LED masks (like L’Oréal’s flexible infrared models) and microcurrent tools are now connected to apps that adjust the intensity based on the morning’s skin scan.
  • Tech-Integrated Packaging: Companies like Nuon Medical (6) are embedding light therapy and biosensors directly into product containers, making the packaging itself a treatment tool.

Asian Lifestyle & K-Beauty trends

  • How Asian lifestyles inspire innovation in beauty tech: technology-driven trends in Korean beauty market
  • Cross-cultural insights: why global brands turn to Asia for inspiration, AI-driven ingredient selection, AI-based testing for texture, and AI-enabled innovation platforms.


Asian markets, particularly Korea, are leading innovation in beauty technology remains the "R&D lab" for the global beauty industry. "Bloom Skin" vs. "Glass Skin": The trend has shifted from ultra-glossy "glass skin" to "bloom skin"—a look of natural, healthy luminosity achieved through barrier-repair science rather than heavy products. Key characteristics include rapid product development cycles, multi-step skincare routines, and ingredient-focused consumption. AI is increasingly used in ingredient discovery, texture optimization, and virtual testing platforms. Asia serves as a global R&D hub due to high digital adoption and fast trend validation, influencing global beauty standards. Future outlook includes ultra-fast product development and convergence of AI-driven personalization with K-beauty innovation (78). The beauty industry is undergoing a transformation from product-based models to data-driven platforms. Key success factors include data acquisition, AI model performance, and user trust. Companies that successfully integrate AI, data, and user experience will lead the next generation of beauty innovation.

References and notes

Panelists

Ivona Ferić

Content Manager, Arbelle

Davide Musardo

Claims & Efficacy Team Lead, Biorius​​​​​​​

Cécile Guyot

Communication Manager, Coptis

Marie Magnan

Regulatory Affairs Manager, COSMED,
the French cosmetic Association for SMEs

Yann Chilvers

Founder & Co-CEO, Covalo

Alexander Kwapis

Global Head of Innovation, R&D, and Engineering FusionPKG an Aptar Beauty Company

Mallory Huron

Director of Beauty + Wellness, Future Snoops

Bum chun Lee

CEO of Huenskin Co. Ltd.

Raya Khanin

Chief Scientific Officer and Co-founder, Lifenome

Andrea Esplugas

Marketing Manager, Lipotrue

Pascale Gauthier

Pharmacist PhD, Charge of courses, Lecturer, Auvergne University, Faculty of Pharmacy

Seongmin(Mike) Sohn

CEO & Principal Consultant

Wynngate Korea Co., Ltd.

Laura Cabrera

Haircare technical director, Zurko Reasearch