Evaluating the Revitalizing
and Moisturizing Fruit-based active for skin vitality: scientific insights into the moisturizing power of apple juice

SARAH PIZZOLATO

QA&RA Manager ESPERIS S.p.A., Italy

ABSTRACT: There is growing interest in naturally-derived, bioactive cosmetic ingredients, especially those from fruits rich in antioxidants and vitamins. This study investigated the effectiveness of Pyrus malus juice by combining in vitro tests on human keratinocytes with in vivo skin hydration measurements on volunteers. The innovative aspect lies in linking cellular effects to real improvements in skin hydration. In vitro, mitochondrial activity was measured using the MTS assay to assess cell vitality. In vivo, both superficial and deep skin hydration were tracked using Corneometer and MoistureMeterEpiD devices, comparing an active formulation to a placebo over short- and long-term use. Results showed significant increases in cell metabolism and skin hydration following treatment with the active formulation. These findings confirm that Pyrus malus juice delivers measurable benefits for skin vitality and moisture, supporting its use as a valuable ingredient in modern cosmetic products.

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“A study in healthy women providing probiotic yogurt for four weeks showed an improvement in emotional responses as measured by brain scans”

Figure 1. Skin Section with Microbiome. Most microorganisms live in the superficial layers of the stratum corneum and in the upper parts of the hair follicles. Some reside in the deeper areas of the hair follicles and are beyond the reach of ordinary disinfection procedures. There bacteria are a reservoir for recolonization after the surface bacteria are removed.

Materials and methods

Studies of major depressive disorder have been correlated with reduced Lactobacillus and Bifidobacteria and symptom severity has been correlated to changes in Firmicutes, Actinobacteria, and Bacteriodes. Gut microbiota that contain more butyrate producers have been correlated with improved quality of life (1).


A study in healthy women providing probiotic yogurt for four weeks showed an improvement in emotional responses as measured by brain scans (2). A subsequent study by Mohammadi et al. (3) investigated the impacts of probiotic yogurt and probiotic capsules over 6 weeks and found a significant improvement in depression-anxiety-stress scores in subjects taking the specific strains of probiotics contained in the yogurt or capsules. Other studies with probiotics have indicated improvements in depression scores, anxiety, postpartum depression and mood rating in an elderly population (4-7).


Other studies have indicated a benefit of probiotic supplementation in alleviating symptoms of stress. In particular, researchers have looked at stress in students as they prepared for exams, while also evaluating other health indicators such as flu and cold symptoms (1). In healthy people, there is an indication that probiotic supplementation may help to maintain memory function under conditions of acute stress.

Introduction

The cosmetic industry is currently undergoing a significant paradigm shift toward formulations that provide both aesthetic and functional skin benefits. Central to this evolution is the incorporation of plant- and fruit-derived actives with demonstrable biological activity. Fruits, rich in vitamins, antioxidants, and organic acids, have emerged as prime candidates for active cosmetic ingredients due to their capacity to interact with the skin at a cellular level, thereby promoting hydration and regenerative processes (1), (2). Specifically, the bioactive compounds found in Pyrus malus juice—such as polyphenols (quercetin, catechin, chlorogenic acid), organic acids (malic acid), and pectin—confer antioxidant, moisturizing, exfoliating, anti-inflammatory, and anti-aging properties (3), (4), (5). These constituents have been shown to enhance skin barrier function, reduce transepidermal water loss, stimulate collagen synthesis, and facilitate cellular renewal.


Despite the increasing utilization of Pyrus malus extracts in cosmetic formulations, comprehensive studies that correlate in vitro bioactivity with in vivo skin hydration effects remain limited. Therefore, this study aims to bridge this knowledge gap by integrating in vitro assays on human keratinocytes with in vivo clinical evaluations employing instrumental skin hydration measurements. The hypothesis is that the revitalizing cellular effects observed in vitro will correspond with enhanced skin hydration in vivo, thereby demonstrating a measurable and scientifically substantiated benefit for cosmetic application.


The study objectives were:

  • To evaluate the metabolic and revitalising potential of PYRUS MALUS JUICE on human keratinocytes (HaCaT cells).
  • To assess the short- and long-term moisturizing effects of a cosmetic formulation containing this extract, using validated biophysical tools in human volunteers.
  • To establish a scientific bridge between in vitro mechanistic activity and in vivo cosmetic functionality.

Materials and methods

Part I: In Vitro Evaluation on HaCaT Cells


Cell Line and Culture Conditions

Human immortalised keratinocytes (HaCaT) were selected as an established model for epidermal biology. Cells were cultured under standard conditions in Dulbecco’s Modified Eagle Medium (DMEM) supplemented with 10% foetal bovine serum (FBS), 1% penicillin-streptomycin, and 1% glutamine, maintained at 37°C in a 5% CO₂ humidified incubator.


For testing, cells were seeded into 96-well plates at a density of 1x10⁴ cells/well and allowed to adhere for 24 hours. Treatment involved exposing cells to serial dilutions of the active ingredient (PYRUS MALUS JUICE) at concentrations ranging from 0.01% to 1% v/v in serum-free medium. Glycerin (commonly used in cosmetic products as a standard hydrating agent) served as a positive control.


Tested substances:

  • PYRUS MALUS JUICE, Glycerin, Sodium Benzoate, Potassium Sorbate
  • Glycerin (positive control)

Viability and Metabolic Activity Assay

After 24 hours of incubation with the test substances, cellular metabolic activity was evaluated using the MTS assay (a colorimetric method for assessing mitochondrial function). Absorbance was measured at 490 nm, with values directly proportional to the number of viable, metabolically active cells.


Statistical Analysis

All experiments were conducted in triplicate. Statistical significance was assessed using unpaired two-tailed t-tests to compare treated samples to control (glycerin and untreated), with significance set at p < 0.05.



Part II: In Vivo Evaluation of Skin Hydration


Study Design and Ethics

The study tested a cosmetic formulation containing the active fruit-derived ingredient against a placebo (identical base formulation without the active). Applications were made to the volar forearms of each subject in a split-body design to eliminate inter-subject variability.


The study involved 10 healthy volunteers with an average age of 47.8 years. Informed consent was obtained from all participants in accordance with the Declaration of Helsinki. The study was designed as a controlled, comparative, randomized trial with double-arm treatment (active vs placebo on opposite forearms).


Formulation details for the in vivo efficacy test:

  • Active product: Aqua, Pyrus Malus Juice, Glycerin, Carbomer, Sodium Hydroxide, Sodium Ethylparaben, Sodium Propylparaben
  • Placebo product: Aqua, Carbomer, Sodium Hydroxide, Sodium Ethylparaben, Sodium Propylparaben

Inclusion and Exclusion Criteria


Inclusion Criteria:

  • Caucasian subjects of either sex, aged 18–70.
  • General good health and ability to comply with study procedures.
  • Avoidance of UV exposure and tanning beds during the study.


Exclusion Criteria:

  • Pregnancy, breastfeeding, known skin sensitivities.
  • Ongoing treatment with systemic or topical agents affecting skin.
  • Dermatological disorders (e.g., eczema, psoriasis).
  • Participation in similar trials within the last 30 days.

Treatment and Application Protocol

A 3x3 cm area on each forearm was marked for treatment. A fixed amount of 2 mg/cm² of either the active product or placebo was applied post-baseline measurement. Applications were performed twice daily (morning and evening) for 30 days.


Instrumental Assessment


Surface Skin Hydration

Measured with Corneometer® CM 825 (Courage & Khazaka): Measures superficial stratum corneum hydration by quantifying electrical capacitance (expressed in arbitrary units from 0 to 120).


Deep Skin Hydration

Measured with MoistureMeterEpiD (Delfin Technologies): Non-invasive dielectric resonance-based probe that evaluates deep tissue hydration (up to 1mm) by converting the dielectric constant into percentage water content.


Conditions for Measurement Time Points

All measurements were performed in a climate-controlled room (24 ± 2°C; 50 ± 10% RH). Volunteers refrained from washing forearms for 2 hours and from applying any skincare product for at least 12 hours before testing.

  • T0: Baseline (before application)
  • T1: 30 minutes post-application (single dose)
  • T2: Day 30 (after twice-daily application for one month)


Results 

In Vitro Cellular Revitalization (6)

All tested concentrations of PYRUS MALUS JUICE induced a dose-dependent increase in cell metabolic activity compared to both untreated and glycerin-treated controls.

  • At 0.01%, viability increased to ~105.6% vs. ~102.9% for glycerin (p = 0.0198)
  • At 0.05%, viability reached ~106.8% vs. ~103.7% (p = 0.0029)
  • At 0.1%, although an upward trend was observed (~107.5%), the difference from glycerin (~104.6%) was not statistically significant (p = 0.126)
  • At 0.5% and 1%, viability increased further (~107.9% and ~109.8%, respectively), with both comparisons showing statistical significance compared to glycerin (p = 0.0344 and p = 0.0374, respectively)

These results confirm that PYRUS MALUS JUICE significantly enhances mitochondrial activity, indicating improved cellular vitality and potential regenerative support.


Figure 1. Effects of Pyrus Malus Juice on HaCaT Cells

Mitochondrial function was assessed by measuring metabolic activity, which showed a significant increase in human keratinocytes treated with PYRUS MALUS JUICE. This increase suggests enhanced cellular viability and reflects the revitalising potential of the treatment. Such effects are particularly meaningful in the field of skin care, where boosting keratinocyte vitality is linked to improved barrier function, accelerated wound healing, and greater resistance to oxidative stress.


Notably, the study was conducted in serum-free conditions, emphasising the intrinsic bioactivity of the test substance without interference from external growth factors. The use of glycerin as a comparator enabled us to distinguish the specific contribution of the apple-derived bioactives from the solvent vehicle, strengthening the conclusion that PYRUS MALUS JUICE displays biological activity.


The dose-response relationship observed further supports the hypothesis of receptor-mediated or concentration-dependent uptake mechanisms, potentially involving phytohormones or secondary metabolites known to interact with mammalian cells.


 In Vivo Hydration Measurements (7), (8), (9), (10), (11), (12), (13)


Superficial Hydration (Corneometer)

T1 (30 min post-application):

          • Active Product: Increased from 43.7 CU to 50.6 CU (+15.8%), p < 0.05.
          • Placebo: Decreased from 43.2 CU to 39.7 CU (−8.1%), p < 0.05.
          • Comparison: Significant difference between active and placebo groups (p = 0.001).

A statistically significant increase (improvement) in the basal values of skin hydration was evidenced after 30 minutes from the single application of the PYRUS MALUS JUICE 5% product.

A statistically significant decrease (worsening) was registered in the area treated with the placebo


Figure 2.  Effect of Pyrus Malus Juice Vs Placebo

* for p < 0.05 within each group (T0 vs T30 mins).

** for p = 0.001 in the comparison between groups (difference between variations).

Figure 3.  Variations of Skin Hydration Registered After 30Minutes from Single Application

T2 (After 30 Days of Repeated Application):

  • Active Product: Increased from 43.7 CU to 51.9 CU (+18.8%), p < 0.05.
  • Placebo: Slight decrease from 43.2 CU to 43.0 CU (−0.5%), p > 0.05.
  • Comparison: Statistically significant difference (p < 0.01).

This suggests a rapid and sustained hydration effect by the active formulation.

Figure 4. Comparison of the effects of Pyrus Malus Juice 5% versus placebo over 30 days.

Figure 5. Percentage variations of skin hydration after 30 days of repeated application of Pyrus Malus Juice 5% compared to placebo.
Skin hydration was measured at baseline and after 30 days.

Deep Hydration (MoistureMeterEpiD)


After Single Application (30 Minutes)

  • Active Product: Increased from 43.2% to 45.0% (+1.8%), p < 0.05.
  • Placebo: Decreased from 44.1% to 42.3% (−1.8%), p < 0.05.
  • Comparison: Statistically significant (p < 0.01).

The statistical comparison between the variations recorded at 30 minutes from the single application evidenced a statistically significant difference between the product PYRUS MALUS JUICE 5% and the placebo.

Figure 6. Bar chart comparing skin hydration levels at baseline (T₀) and after 30 minutes (T₃₀mins) following application of PYRUS MALUS JUICE 5% versus Placebo.

Figure 7. Bar chart illustrating the percentage change in skin hydration 30 minutes after a single application of PYRUS MALUS JUICE 5% compared to Placebo.


After 30 Days of Repeated Application

  • Active Product: Increased from 43.2% to 50.9% (+7.7%), p < 0.01.
  • Placebo: Increased modestly from 44.1% to 46.9% (+2.8%), p > 0.05.
  • Comparison: Statistically significant (p = 0.01).

A statistically significant increase (improvement) in the basal values of skin deep hydration was evidenced after 30 days of repeated application of the PYRUS MALUS JUICE 5% product.

No significant variation was registered in the area treated with the placebo

Figure 8. Bar chart showing mean skin hydration values at baseline (T₀) and after 30 days (T₃₀days) of treatment with PYRUS MALUS JUICE 5% versus Placebo.

Figure 9. Deep hydration variation after 30 days of repeated application

Discussion

The methodology employed in this study offers robust evidence of the bioactivity of fruit-derived cosmetic ingredients. At the cellular level, PYRUS MALUS JUICE extract induced a significant increase in HaCaT cell viability and mitochondrial activity. This suggests that the compound not only supports cell survival but may also stimulate proliferation and tissue regeneration. Given that keratinocytes form the majority of the epidermis, their revitalization directly translates to improved skin texture and function.


The in vivo findings corroborate these mechanistic insights. Skin hydration, a critical marker of barrier function and cosmetic appeal, improved significantly with use of the active formulation. Both surface and deep hydration metrics confirmed that the formulation provides immediate and lasting effects, with clear advantages over the placebo.

Of particular interest is the alignment between in vitro and in vivo outcomes. The mitochondrial stimulation observed in HaCaT cells reflects enhanced biological vitality, which in the clinical setting manifests as improved skin hydration and potentially improved barrier repair.


Furthermore, these results are consistent with literature supporting the dermatological benefits of fruit extracts. Apple polyphenols have been shown to exhibit antioxidative, anti-inflammatory, and barrier-strengthening properties. Their inclusion in topical formulations aligns well with consumer demands for clean, effective skincare products backed by science.

Conclusion

The present study offers robust experimental evidence supporting the efficacy of fruit-derived cosmetic ingredients, with particular emphasis on Pyrus malus (apple) juice, as multifunctional agents capable of delivering both revitalising and moisturising benefits to the skin. Through a combination of in vitro and in vivo methodologies, it was demonstrated that the increased mitochondrial activity and cellular vitality observed in keratinocyte cultures translate into clinically relevant improvements in cutaneous hydration parameters. These findings not only validate the functional bioactivity of such natural ingredients, but also underscore their potential as effective components in the formulation of advanced cosmetic products.


The outcomes of this investigation contribute meaningfully to the expanding corpus of scientific knowledge that advocates for the incorporation of plant-derived, biologically active compounds within the field of dermatology and cosmetology. The use of fruit-based actives, such as Pyrus malus juice, represents a convergence between contemporary consumer preferences—particularly the increasing demand for 'clean', sustainable, and naturally sourced skincare solutions—and the rigorous scientific evaluation of product efficacy and safety. This alignment is critical for the future development of cosmetic formulations that are not only environmentally and ethically responsible but also supported by empirical data.


Looking forward, future research efforts should aim to explore additional dimensions of these ingredients' effects, including their long-term impact on skin barrier homeostasis, their influence on biochemical and structural markers of cutaneous aging, and their capacity to act synergistically when combined with other well-characterized bioactive molecules. Such investigations will be instrumental in optimizing formulation strategies and in advancing the scientific understanding of how naturally derived compounds can be harnessed to enhance skin health and appearance in a safe, effective, and sustainable manner.

Conclusion

The future of cosmetics lies in the continued evolution of holistic approaches which represents a transformative shift in the industry, merging scientific advancements, natural ingredients, and wellness principles. By understanding and embracing the interconnectedness of these elements, the cosmetics industry can cultivate products that not only enhance external beauty but also contribute to the overall well-being of individuals and the planet.


The interplay between beauty from within and topical cosmetics is the key for future products. The integration of biotechnology and green chemistry is revolutionizing cosmetic formulations, offering sustainable and biocompatible alternatives.


Developers can implement blockchain to trace the journey of ingredients from source to product. Nevertheless, the efficacy of the natural products should be scientifically proven. Marketers can communicate transparency as a brand value, and parallelly educate consumers by highlighting how specific ingredients contribute to radiant and healthy skin.


By embracing the synergy between these approaches and leveraging scientific advancements, the cosmetics industry can provide consumers with comprehensive beauty solutions that cater to both internal and external dimensions of beauty.

Surfactant Applications

The application area lends itself particularly well to the use of AI. Active today in this area is the US company Potion AI (6). The company provides AI-powered formulation tools for beauty and personal care R&D. Their offerings include Potion GPT, next generation ingredient and formula databases and AI document processing. Potion’s work could have a significant impact on the entire surfactant value chain, from raw material suppliers to end consumers. By using their GPT technology, they can help target work toward novel surfactant molecules that have optimal properties for specific applications. By using their ingredient and formula databases, they can access and analyze a vast amount of data on surfactant performance, safety, and sustainability. By using their AI document processing, they can extract and organize relevant information from patents, scientific papers, and regulatory documents. These capabilities could enable Potion AI's customers to design and optimize surfactant formulations that are more effective, eco-friendly, and cost-efficient. A particularly interesting application for this type of capability is deformulation.


Deformulation is the process of reverse engineering a product's formulation by identifying and quantifying its ingredients. Deformulation can be used for various purposes, such as quality control, competitive analysis, patent infringement, or product improvement. However, deformulation can be challenging, time-consuming, and costly, as it requires sophisticated analytical techniques, expert knowledge, and access to large databases of ingredients and formulas.


AI can potentially enhance and simplify the deformulation process by using data-driven methods to infer the composition and structure of a product from its properties and performance. For example, AI can use machine learning to learn the relationships between ingredients and their effects on the product's characteristics, such as color, texture, fragrance, stability, or efficacy. AI can also use natural language processing to extract and analyze information from various sources, such as labels, patents, literature, or online reviews, to identify the possible ingredients and their concentrations in a product.


Figure 2. Skin Section with Microbiome. Most microorganisms live in the superficial layers of the stratum corneum and in the upper parts of the hair follicles. Some reside in the deeper areas of the hair follicles and are beyond the reach of ordinary disinfection procedures. There bacteria are a reservoir for recolonization after the surface bacteria are removed.

About the Author

Sarah Pizzolato

Graduated in Pharmaceutical Biotechnology from the University of Milan, she currently holds the position of Quality Assurance & Regulatory Affairs Manager in the cosmetic sector. She has over ten years of experience in the development, evaluation, and regulatory management of cosmetic products, with a strong focus on international compliance and quality systems. She began her career as a researcher in regenerative medicine and vascular pathology at the Centro Cardiologico Monzino, where she developed solid scientific and analytical skills. Her expertise includes the technical analysis of formulations, preparation of regulatory dossiers (PIF, SDS), stability assessment, and validation of scientific claims.

Sarah Pizzolato

QA&RA Manager ESPERIS S.p.A., Italy

References and notes

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