Zurko Research S.L.

E-mail: info@zurkoresearch.com

Tel: +34 915 211 588

Website: www.zurkoresearch.com

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This synergy between skin and hair actives not only broadens formulation possibilities but also enables a coherent narrative with current consumer habits: a holistic care routine, from face to scalp.

Seasonal Testing: The Cornerstone of Anti-Hair Loss Credibility

In a market saturated with products making unverifiable claims, clinical testing stands out as the true differentiator. Especially for anti-hair loss treatments, where results are measured over weeks or months, having objective, validated data is essential for gaining the trust of consumers and distribution channels.

But it’s not just about “testing”; when the testing occurs is crucial. Autumn—the season with the highest rate of hair loss—becomes a strategic window to demonstrate the real effectiveness of any hair formulation.

To credibly validate an anti-hair loss treatment, we recommend integrating the following pillars into the study:

• Longitudinal design (minimum 90 days, ideally 150 days), with spaced visits to observe progress, aiming to measure cumulative effects and lasting benefits.
• Clinically validated phototrichographic evaluation: density, thickness, number of hairs per cm², and percentage of follicles in anagen and telogen phases.
• Clinical assessments by dermatologists: scalp tolerance, visibility of the scalp, signs of inflammation.
• Self-perception surveys: hair loss in the shower, hair on the pillow, perceived volume or strength.
• Mixed panels by gender, age, and hair loss pattern: enables segmented and extrapolatable results.
• Comparative groups: test vs. control, placebo, or classic formulation.

Beyond marketing claims, clinical studies also become key tools for optimizing the formulation itself. They allow the evaluation of scalp tolerance to actives like niacinamide, AHAs, or peptides; determination of the most suitable application frequency based on observed evolution; and comparison of formula versions with and without certain ingredients to identify their real differentiating value. In addition, they provide qualitative user insights that can be decisive when adjusting product positioning in the market.

In a context where cosmetic innovation intertwines with science and sensoriality, integrating skincare actives into anti-hair loss formulas represents a logical and strategic evolution. If this is combined with a well-planned clinical study conducted in the critical season, the result is a solid, validated, and distinctive value proposition. The combination of skinification and seasonal testing not only anticipates trends but also consolidates credibility and competitiveness in the haircare market.

At Zurko Research, we specialize in designing and conducting clinical studies tailored to your product’s needs. From customized protocols to in-depth dermatological assessments, we help you validate your anti-hair loss claims with scientific rigor and market-ready credibility. Contact us to bring your next haircare innovation to life!