Every consumer has unique expectations from the beauty products they choose, which vary by their generation. As manufacturers and suppliers of beauty and personal care ingredients, Innospec brings expertise, creativity and knowledge to inspire your next formulations, offering endless possibilities for every generation.

Baby Boomers represent a vital consumer segment in the personal care market, seeking products that align with their evolving lifestyles. Health and wellness take center stage for this generation, prompting a demand for age-specific solutions, including skin and hair care products that address visible signs of aging. They aim to look and feel their best at any age: this translates to a demand for high-quality, effective personal care products, including moisturizers, anti-aging treatments, hair care products, and cosmetics. They want to embrace aging with confidence and feel good in their own skin. Defy expectations and explore Innospec’s range of detox shampoos and hydrating cleansers, tailored to meet Baby Boomers’ beauty care needs.

Generation X seeks refreshing new products and effective ingredients to elevate their personal care routines as they begin to experience signs of aging. They’re particularly attuned to changes in hair and skin condition and seek solutions that address moisture loss and promote vitality. Gen X consumers appreciate natural products that deliver visible results and prioritize multi-functional options that streamline busy lives. They gravitate toward familiar and trustworthy names that showcase innovation and inclusivity by representing diverse skin tones and body types, all while prioritizing sustainability through eco-friendly packaging in response to growing environmental awareness. Find new routines with Innospec’s mild shampoos and gentle skin cleansers, crafted to cater to Generation X’s beauty care needs.

Generation Y is characterized by a strong preference for products that deliver multi-functional benefits. Influenced by online reviews and social media trends, Gen Y prefer shopping online and values natural, ethical products made with organic and cruelty-free ingredients. Personalized products that cater to their unique beauty needs resonate well with this generation, and they appreciate innovative solutions that offer distinctive benefits. Often balancing busy professional and family lives with a passion for travel, convenience is paramount for Millennials. They prefer products that simplify their routines, incorporating personal care as part of a broader wellness lifestyle and seeking items that enhance their overall health and well-being. Take a moment and experience Innospec’s range of multi-functional products, from hair mousse to hand and body cleansers, designed for Gen Y’s beauty care preferences.

Generation Z is reshaping the personal care landscape with a unique perspective rooted in their values. Growing up in a digital age, they are acutely aware of environmental and social issues and seek products that resonate with their identities and principles. This generation demands inclusivity in the beauty industry, celebrating all hair types, while addressing the diverse skin types and specific needs of different ethnicities. Gen Z is also highly conscious of the environmental and social impact of their consumption. They look for packaging made from recycled or compostable materials, refillable options to reduce waste, and a commitment to using natural, organic, and cruelty-free ingredients. For this environmentally aware generation, these details matter significantly as they prioritize brands that care for the planet as much as they care for themselves. Care without compromise with Innospec’s range of naturally derived shower cream and hydrating cleansers, tailored to a Gen Z beauty care needs.

The CosmeticLAB of Mérieux NutriSciences, a pivotal branch of the global Mérieux NutriSciences Corporation, excels in the cosmetic sector with a commitment to ensuring product efficacy, safety and quality. Leveraging state-of-the-art technology and stringent testing methodologies, we offer comprehensive services, including chemical, microbiological, and efficacy evaluations. Our expertise also extends to sensory and consumer studies, ensuring that cosmetics meet both industry standards and end users expectations. As pioneers in cosmetic testing, we are dedicated to innovation, sustainability, and client-focused solutions. This commitment is encapsulated in “Our science, your beauty”, reflecting our dedication to enhancing beauty through scientific excellence.