Context/Overview

sun-a-wear introduces a groundbreaking approach to managing and understanding UV exposure through wearable technology. Overexposure to UV radiation leads to increasing health costs worldwide, whereas a large percentage of people also suffer from a Vitamin D deficiency, due to low UV exposure. The innovative solution of a wearable UV sensor aims to balance the beneficial and harmful effects of the sun, promoting a healthier lifestyle for individuals worldwide.

State of the Art/Analogs

Traditional methods of UV monitoring have relied on static devices or mobile applications that estimate exposure based on location and environmental factors. While effective to a degree, these solutions lack the personalization and precision that wearable technology can offer. sun-a-wear stands out by providing real-time, accurate data on UV exposure directly linked to the user's environment and their skin type, setting a new standard in the field.

AIM – Fill in the Gap

Our mission is to empower individuals with the knowledge and tools to make informed decisions about their sun exposure. By merging solar-powered technology with practical, wearable designs, sun-a-wear fills a critical gap in the market for personalized, accessible UV monitoring solutions. Our aim is to revolutionize how people interact with the sun, transforming sun safety into a seamless part of daily life.

What Made You Decide to Open the Start-Up? Have You Conducted a Market Assessment?

The inception of sun-a-wear was driven by a clear need for innovative solutions to mitigate the risks associated with UV exposure, including skin cancer and premature aging, while also harnessing the sun's positive effects, such as Vitamin D synthesis. Our market assessment revealed a significant demand for wearable health technology that combines functionality with convenience, underscoring the potential for a solar-powered UV sensor in the health and wellness sector.

Your Start-Up: Who Are You (with Specifics)

Founded in 2017 in Switzerland, sun-a-wear is a forward-thinking team of international professionals dedicated to enhancing health and safety in the sun. Our diverse expertise spans technology, design, and marketing, enabling us to design products that are both innovative and user-friendly. Our website, sun-a-wear.com, offers a gateway to understanding UV radiation and our technology, furthering our reach and impact.

What Do You Offer

sun-a-wear offers a unique combination of solar-powered UV sensors integrated into stylish, wearable accessories and clothing. Our products are designed to monitor UV exposure in real-time, providing users with actionable insights through a companion smartphone app. This app not only tracks UV intake but also offers personalized recommendations to improve sun-related behavior, ensuring a healthier, more informed interaction with natural light.

Why You

sun-a-wear stands out in the wearable health technology space as the only provider of solar-powered UV sensors, marking us as a first mover in this innovative field. Moreover, our dedication to user-centric design and actionable health insights positions us as a leader in empowering individuals to take control of their sun exposure.

Challenges

Balancing the aesthetics of wearable devices with the functionality of health technology requires constant innovation and adaptation. Additionally, educating the market about the importance of personalized UV monitoring and overcoming skepticism towards new technologies are ongoing challenges.

Perspectives

Our vision extends beyond individual products to creating a comprehensive ecosystem that supports sun safety and well-being. This includes expanding our product range, enhancing our app's functionality, and fostering partnerships within the health, technology, and fashion sectors. Our ultimate goal is to make sun-a-wear synonymous with sun safety, revolutionizing how society interacts with the sun for generations to come.

References and notes

References and notes

  1. Arenas-Jal M, Suñé-Negre JM, Pérez-Lozano P, García-Montoya E. Trends in the food and sports nutrition industry: A review. Critical Reviews in Food Science and Nutrition. 2020;60(14):2405-21.
  2. Angus A. Top 10 Global Consumer Trends for 2018: Emerging Forces Shaping Consumer Behaviour: Euromonitor International; 2018 (Available from: https://tourismaccommodation.com.au/wp-content/uploads/2018/03/Top10-Global-consumer-trends-for2018.pdf.
  3. Labrecque LavdE, Jonas and Mathwick, Charla and Novak, Thomas and Hofacker, Charles. Consumer Power: Evolution in the Digital Age. Journal of Interactive Marketing 2013;27.
  4. Dunford M. Fundamentals of Sport and Exercise Nutrition 2010.
  5. Galaz GA. Chapter 20 - An Overview on the History of Sports Nutrition Beverages. In: Bagchi D, Nair S, Sen CK, editors. Nutrition and Enhanced Sports Performance. San Diego: Academic Press; 2013. p. 205-10.
  6. Bird SP. Creatine supplementation and exercise performance: a brief review. J Sports Sci Med. 2003;2(4):123-32.
  7. Schofield L. Vitamin Retailer The Dietary Supplement Industry Leading Magazine 2022 (Available from: https://vitaminretailer.com/activating-your-fitness-nutrition-department/.
  8. Newman JI, Xue H, Watanabe NM, Yan G, McLeod CM. Gaming Gone Viral: An Analysis of the Emerging Esports Narrative Economy. Communication & Sport. 2020:2167479520961036.
  9. Tartar JL, Kalman D, Hewlings S. A Prospective Study Evaluating the Effects of a Nutritional Supplement Intervention on Cognition, Mood States, and Mental Performance in Video Gamers. Nutrients. 2019;11(10).